Strategy, ideas and experience systems for brands that need to move faster.

brand • strategy • innovation • CX • design •

brand • strategy • innovation • CX • design •

Services

wildLOGIC Sprint

Fast clarity for live brand, marketing and experience challenges. A focused strategy sprint for brands that need to move quickly from messy problem to clear direction.

Start your Sprint

    • Early-stage brand or business problems

    • Campaign or launch direction

    • Founder or leadership alignment

    • Pitch support

    • New opportunity exploration

    • When you know something needs to change, but not exactly what

  • Kick off session [up to 2 hrs]
    A deep dive into the business context and challenges in order to better understand the goals and structure of the sprint.

    Augmented Analysis [up to 2 days]
    Analyse existing documentation and augment understanding with agent assisted research into category norms, competitors and customer behaviours that can frame the insights and opportunities

    Stakeholder Workshop [up to 4 hrs]
    Sharing the outcomes of the Analysis with key decision makers to align on the real problem to solve, strategic opportunities available and align on a clear direction to move forward.

    Creative Solutions [up to 2 days]
    Based on the outcome of the workshop, ideate creative solutions to the priority audience and business cases (eg brand positioning, CX strategies, Experience Ideas, marketing campaigns, design direction etc)

    Action Planning [up to 2 hr]
    Wrap up work session to share recommendations, discuss action plans and next steps and priorities to execute and role out ideas and solutions.

  • Timeline [2-3 weeks]
    Every sprint is unique based on the specific business and the nature of the challenges they face. However based on the outlined approach 2-3 weeks is the recommended time allowance.

Workshop discussion with digital and physical mood boards and inspirational words and ideas.

audienceLOGIC

Better audience understanding for sharper brand and marketing decisions. For brands that need to understand what people really need, feel, value and respond to.

Define your audienceLOGIC

    • Audience segmentation

    • Psychographic customer personas

    • Marketing strategy

    • Customer experience design

    • Product or service positioning

    • Campaign planning

  • Kick off Session [up to 2 hrs]
    A deep dive into the business context and challenges in order to frame the target audience understanding and market focus.

    Audience Research [up to 2 days]
    Primary customer research and agent assisted target audience behaviour and trend analysis. Identify both the shared traits and extremes which define the audience and help shape how they think, feel and act.

    Persona Creation [up to 2 days / up to 6 personas]
    Translate the outcomes from the research into psychographic personas (eg not demographic based but based on behaviours, values, aspirations and outlook). Uncover the key tensions, need states, and engagement opportunities for each defined persona.

    Stakeholder Work Session [up to 2 hrs]
    Share the personas with key decision makers in order to reveal priorities, approaches and customer strategies to be considered.

    **Customer Journeys [up to 3 personas]
    If requested and viable with the information shared through the project, create ideal state customer journeys for 3 of the defined personas in order to uncover gaps in the existing CX, new engagement ideas and business priorities.

  • Timeline [1-3 weeks]
    The specific timing required will depend on the number of markets to cover, the depth of existing audience understanding and the desired outcome.

Netflix Stranger Things brand activation at 'Good Vibes Festival' in Malaysia

brandLOGIC

A sharper strategic foundation for your brand. For brands that need to clarify who they are, what they stand for and why they should matter to the people they serve.

Define your brandLOGIC

    • New brands

    • Repositioning projects

    • Brand refreshes

    • Founder-led businesses

    • Teams struggling with unclear messaging

    • Brands entering new markets or categories

  • Kick off session [up to 2 hrs]
    A deep dive into the business context and challenges in order to better understand the goals and structure of the sprint.

    Augmented Analysis [up to 1 days]
    Analyse existing brand documentation and augment understanding with agent assisted research into category norms, competitors and customer behaviours that can frame the insights and opportunities.

    Brand Workshop [up to 4 hrs]
    Conduct a series of specific activities to uncover the key brand differentiation, positioning, strategic intent, engagement model and experience principles.

    Brand Framework [up to 2 days]
    Convert the workshop outcomes and decisions into a clear and concise brand narrative and messaging framework which can stand as the foundation of the brand world and CX.

    Brand Action [up to 2 hr]
    Wrap up work session to share the Brand Framework, discuss action plans, next steps and priorities.

  • Timeline [1-3 weeks]
    An average of 2 weeks in recommended to ensure time to align stakeholders behind the brand positioning and new direction.

A four-quadrant chart illustrating a brand strategy plan.

marketingLOGIC

Campaign, content and launch thinking for teams that need sharper ideas quickly. For brands and teams that need creative routes, campaign thinking, launch messaging or content direction without a full agency process.

Define your marketingLOGIC

    • Campaign development

    • Product or service launches

    • Content planning

    • Partnership ideas

    • Social and digital platforms

    • Activation concepts

    • Pitch or internal presentation support

  • Kick off session [up to 2 hrs]
    A deep dive into the campaign brief, goals, target audience understanding and business context.

    Insights and Ideas [up to 1 days]
    Analyse existing documentation and augment understanding with agent assisted research in order to identify up to 3 keys insights that lead to 3 big campaign ideas that are unique to the brand and engaging for the audience.

    Creative Refinement [up to 2 days]
    Based on the selected Big Idea for the campaign, refine the idea to ensure it’s financially viable (based on client specific comfort), technically feasible whilst still being desirable to the target audience.

    *Design and Execution [TBD]
    Following the refinement of the creative approach and overall Big Idea, the tactical design and execution work can begin. This naturally varies significantly depending on the market, scope and complexity of the idea so can be planned for during the initial conversations. Click the button above to get started.

  • Timeline [1-2 weeks]
    The timeline indicated allows to go from brief to selected campaign Big Idea. Specific design and execution needs can then follow based on need and available timeline.

Porsche Taycan and Disney launch event with drone show, stormtroopers and brand activations and experiences for media, influencers and the public.

*All projects are scoped and budgeted in advance and must be agreed in writing before the project kick off session. To find out more and get your project scoped, hit a button above to reach out and start a conversation.

Not sure what you need yet?

Most projects start with a challenge rather than a fixed brief.

Share the problem, the pressure or the opportunity, and let wildLOGIC help shape the right approach.

Start a conversation