A new kind of brand consultancy
Wild at heart →
Centred on 20 years of real industry experience building brands that are strategic, creative and authentic.
With logic built to scale →
Through AI-native tools and workflows.
A faster, more agile but always human-centric partner at the heart of your Brand Strategy.
How we help…
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Positioning, propositions, messaging, narratives and brand frameworks that give your business a consistent role in people’s day-to-day lives.
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Human-centred insights, psychographic personas, need states, customer journeys and emotional mapping to help you better understand and engage the beautifully irrational audience you serve.
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Campaign concepts, content platforms, launch moments, messaging systems and activation ideas for teams that need a supercharged human in the loop.
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Strategies that connect physical, digital and human touchpoints into seamless brand experiences with a clear purpose and commercial logic.
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Proven and recognised creative guidance on building brand worlds, storytelling, design direction, presentation narratives and the creative expression of strategic ideas.
“People don’t care what you sell, they care about the outcomes you provide them as a result of the relationship they have with your brand.”
Rory Brett - Founder of wildLOGIC
wildLOGIC was founded by Rory Brett — a brand, strategy and experience leader with 20+ years across creative agencies, design consultancies and client organisations globally.
After leading multidisciplinary teams across brand, marketing, CX and design, Rory built wildLOGIC to offer something different: senior strategic thinking, AI-powered exploration and practical outputs that help brands move faster without losing their human edge.
The wildLOGIC method...
1.
Analyse
We start by reframing the business challenge through the lens of people: what they need, feel, value, resist and respond to.
2.
Augment
Specialist AI agents help accelerate research, synthesis, idea generation, messaging routes, journey mapping and scenario-building.
3.
Apply
The work is challenged, shaped and refined with the application of strategic experience, creative instinct and commercial understanding.
4.
Action
Clear, actionable deliverables designed for real-world impact. Brand strategies, messaging frameworks, customer journeys, content systems and project roadmaps.